The Art of Choosing by Sheena Iyengar Summary
Overview of The Art of Choosing
In "The Art of Choosing," Sheena Iyengar reveals why too many options paralyze us. This Financial Times finalist book - featuring her famous "jam experiment" that revolutionized marketing - explains why Malcolm Gladwell was inspired to discuss how our cultural backgrounds secretly dictate every decision we make.
Similar books to The Art of Choosing
Ressentez le livre à travers la voix de l'auteur
Transformez les connaissances en idées captivantes et riches en exemples
Capturez les idées clés en un éclair pour un apprentissage rapide
Profitez du livre de manière ludique et engageante
Points clés
The Illusion of Unlimited Options
Standing at the crossroads of countless paths, which way will you turn? This question lies at the heart of Sheena Iyengar's exploration of human decision-making. As a blind researcher who has dedicated her career to studying choice, she brings a uniquely perceptive lens to this universal experience. While we celebrate freedom of choice as the hallmark of modern life, our relationship with decision-making is far more complex than we realize. We're constantly bombarded with options - from 175 salad dressings to infinite career paths - yet this abundance often leaves us paralyzed rather than empowered. Why do we struggle with the very freedom we claim to cherish? The answer lies in understanding how our biology, culture, and psychology shape every decision we make, from the mundane to the life-altering.
The Biological and Cultural Foundations of Choice
Identity and Self-Deception in Decision Making
The Invisible Influences on Our Choices
The Paradox of Choice: When More Becomes Less
The Burden of Life-Altering Decisions
Finding Balance: The Art of Choosing Well
Mode Résumé Rapide - Lisez ou écoutez le résumé de The Art of Choosing en 8 minutes
Décomposez les idées clés de The Art of Choosing en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Mode Fiches mémo - Top 8 Idées de The Art of Choosing en Bref
Condensez The Art of Choosing en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.
Mode Fun - Leçons de The Art of Choosing Racontées en Histoires de 24 Min
Découvrez The Art of Choosing à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Mode Personnaliser - Lisez ou écoutez le résumé de The Art of Choosing en 0 minutes
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.
Cree par des anciens de Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Cree par des anciens de Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Obtenez le resume de The Art of Choosing en PDF ou EPUB gratuit. Imprimez-le ou lisez-le hors ligne a tout moment.