
Procrastination isn't laziness - it's emotional avoidance. Dr. Pychyl's science-backed guide reveals why we self-sabotage and offers implementation intentions that transformed productivity for thousands. So effective, one reader became too productive to finish the book!
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Ever promised yourself you'd start that important project tomorrow, only to find yourself making the same promise a week later? Here's the uncomfortable truth: procrastination isn't about poor time management or laziness. It's voluntary self-sabotage-we deliberately avoid actions that would benefit us, fully aware we're creating problems for our future selves. About one in five adults struggle chronically with this pattern, affecting everything from career advancement to health decisions. What distinguishes true procrastination from necessary delay is simple: nothing prevents action except our own reluctance. When you reschedule a meeting to gather crucial information, that's strategic. When you binge-watch Netflix instead of preparing for tomorrow's presentation, that's procrastination. The real puzzle isn't why we delay occasionally-it's why we repeatedly harm ourselves despite knowing better.
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Cree par des anciens de Columbia University a San Francisco
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
Cree par des anciens de Columbia University a San Francisco

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