
In "Rich AF," TikTok's financial whisperer Vivian Tu reveals wealth-building secrets traditional gurus won't share. This 2024 bestseller challenges you to "get financially naked" and discover your "FU number" - the exact amount needed for true financial freedom.
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Imagine playing Monopoly where one player knows a secret rule allowing them to leverage the bank's money for property purchases while you're stuck with your starting cash. This is exactly what happened to Vivian Tu during a Hamptons-themed game with friends. When confronted about his unfair advantage, her friend's boyfriend simply stated they all had access to the same rulebook-others just chose not to read it completely. This perfectly captures our financial system: theoretically, everyone has access to the same information, but in practice, most never learn the complete rulebook. The wealthy pass down financial knowledge through generations, while most Americans receive no formal personal finance education. Rich people approach money fundamentally differently. They're strategically "lazy," preferring passive income over trading time for money. They derive income from investments, businesses, and real estate-not just higher salaries. Contrary to popular belief, truly wealthy people don't spend to impress others; they invest in assets that generate more money rather than liabilities that depreciate. They operate from an abundance mindset rather than scarcity, viewing money as plentiful and renewable. And perhaps most importantly, they freely share information and connections, understanding that creating more wealthy people expands their network of potential business partners. Why does this matter? Because the American dream as we knew it is dead, but a new path to wealth is emerging-if you know where to look.
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Cree par des anciens de Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Cree par des anciens de Columbia University a San Francisco

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