Product Management For Dummies by Brian Lawley Summary
Overview of Product Management For Dummies
Unlock the secret language of successful products with "Product Management For Dummies," the essential guide that transformed product management into corporate America's fourth most important role. Used by 280 Group clients, it reveals why customer-centric leadership is your competitive edge.
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Points clés
The Art of Product Management: Turning Ideas into Market Success
Product management sits at the heart of business success, connecting all company departments with customers, press, analysts, and partners. Unlike specialized teams, product managers maintain a comprehensive view of how organizational pieces fit together. They're responsible for both tactical execution and strategic direction, considering the entire customer experience beyond mere features. This includes what's called the "augmented product" - industry standards, installation, trust, support, purchasing convenience, and maintenance. When any aspect fails, customers experience a "broken product promise," potentially undermining even the most feature-rich products. This explains why product management serves as excellent preparation for top leadership roles - the last seven CEOs of Procter & Gamble started as product managers, as did tech leaders like Marissa Mayer and Steve Ballmer. Every product journeys through seven distinct phases. During Conceive, ideas are generated and prioritized, with the best companies intentionally researching customer needs rather than relying on accidental discoveries. The Plan phase involves market research and competitive analysis to determine viability. In Development, the team creates a solution to identified problems, making necessary feature and schedule trade-offs. The Qualify phase involves field testing with select customers - a step many companies rush through, risking product failure. Launch makes your product visible in the marketplace, requiring careful preparation of sales channels and partners. The Maximize phase focuses on sustained success through demand generation and gathering feedback for improvements. Finally, Retire occurs when exiting a market - a delicate process requiring specific steps to protect brand value, especially for enterprise software or regulated industries.
Customer-Centered Innovation and Market Research
Strategic Decision-Making: Prioritization and Business Cases
From Market Needs to Product Development
Product Launch and Lifecycle Management
Becoming a Product Leadership Force
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Cree par des anciens de Columbia University a San Francisco
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Cree par des anciens de Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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