L'analyse prédictive: Le pouvoir de prédire qui va cliquer, acheter, mentir ou mourir book cover

L'analyse prédictive

Le pouvoir de prédire qui va cliquer, acheter, mentir ou mourir

Eric Siegel
3.66(2105 Reviews)

Aperçu de L'analyse prédictive

Découvrez comment les algorithmes prédisent qui va cliquer, acheter, mentir ou mourir dans « Predictive Analytics » - le Freakonomics du big data. Utilisé par plus de 30 universités et traduit en 9 langues, il révèle pourquoi les végétariens ratent moins de vols et comment des entreprises comme Netflix voient votre avenir.

Thèmes clés dans L'analyse prédictive

  • behavioral forecasting
  • machine learning applications
  • data-driven decision making
  • algorithmic ethics
  • pattern recognition

Citations de L'analyse prédictive

  • Predictive analytics is technology that learns from experience (data) to predict the future behavior of individuals in order to drive better decisions.

  • Perfect accuracy isn't necessary; just being somewhat better than guessing delivers substantial benefits.

  • With predictive power comes significant ethical responsibility.

  • Ultimately, it's not what organizations come to know through prediction, but what they do with that knowledge that matters.

Personnages de L'analyse prédictive

  • Eric SiegelAuthor and data science expert
  • Minneapolis fatherMan who discovered daughter's pregnancy via Target
  • Target store managerRetail employee who handled a predictive data case

À propos de l'auteur

À propos de l'auteur de L'analyse prédictive

Eric Siegel, Ph.D., est l'auteur à succès de Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die et une autorité de premier plan dans le déploiement de l'apprentissage automatique (machine learning). Ancien professeur à l'Université de Columbia et fondateur de la série de conférences Machine Learning Week, Siegel comble le fossé entre l'innovation technique et la stratégie d'entreprise dans ce guide de la modélisation prédictive axé sur les données. Ses travaux explorent la manière dont les organisations exploitent les schémas comportementaux pour optimiser les décisions en matière de marketing, de santé et de gestion des risques.

L'expertise de Siegel repose sur des décennies d'expérience en tant que consultant et éducateur. Il a reçu le Distinguished Faculty Award de Columbia pour ses cours de deuxième cycle sur l'IA et a ensuite enseigné à la Darden School of Business de l'UVA. Il anime le sommet Generative AI World, dirige le cours en ligne « Machine Learning Leadership and Practice » et a été cité dans The New York Times, la Harvard Business Review et sur Marketplace de NPR. Son livre suivant, The AI Playbook: Mastering the Rare Art of Machine Learning Deployment, approfondit les cadres de mise en œuvre des initiatives d'IA.

Utilisé dans les programmes de centaines d'universités, Predictive Analytics est devenu une lecture essentielle pour les professionnels cherchant à exploiter la science des données à grande échelle.

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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comments
254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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