
"Pitch Like Hollywood" transforms business presentations using film industry secrets. Psychology professor Desberg and screenwriter Davis blend Hollywood storytelling with anxiety-management techniques used by Apple and Boeing executives. Ever wonder why some pitches captivate while others fall flat? This book reveals the science behind unforgettable persuasion.
Ressentez le livre à travers la voix de l'auteur
Transformez les connaissances en idées captivantes et riches en exemples
Capturez les idées clés en un éclair pour un apprentissage rapide
Profitez du livre de manière ludique et engageante
Imagine standing before NBC president Brandon Tartikoff at Quincy Jones' birthday party, delivering an impromptu pitch that gets bought on the spot-that's exactly how "The Fresh Prince of Bel-Air" was born. Meanwhile, established actor Charles Grodin couldn't even get producer Alan Ladd Jr. to listen to his screenplay during lunch. What made the difference? It wasn't just the quality of ideas but how they were pitched. The most brilliant concept can fall flat without effective delivery, while even simple ideas can captivate when pitched masterfully. Successful pitching combines storytelling that makes people "lean in" with persuasion strategies that bypass our natural resistance to new ideas. Whether you're selling a screenplay, a business proposal, or yourself in a job interview, the psychology of pitching follows the same fundamental principles.
Décomposez les idées clés de Pitch Like Hollywood en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Pitch Like Hollywood en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez Pitch Like Hollywood à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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