
Discover how ordinary objects create extraordinary happiness in "Joyful," endorsed by Susan Cain as "having the power to change everything." Selected by Malcolm Gladwell's Next Big Idea Club, this guide reveals ten aesthetics that transform environments into wellsprings of joy.
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Picture a crumbling post-Soviet city where citizens had given up-until someone painted a building bright orange. In Tirana, Albania, Mayor Edi Rama faced empty coffers and demoralized residents. His radical solution? Transforming drab concrete with vibrant colors. The results defied logic: people stopped littering, paid their taxes, and felt safer despite no increase in police. Within five years, businesses tripled. What changed? Nothing material-just color. This moment sparked a revolutionary question: What if joy isn't locked inside our minds but scattered throughout our physical world, waiting to be discovered? We've been taught that happiness comes from within, that detachment from material things brings peace. Yet everywhere, tangible objects create intangible delight-sunsets lift spirits, flowers improve memory, and sunny workspaces help people sleep better. Joy isn't frivolous decoration; it's encoded in ten distinct aesthetics woven into our evolutionary fabric: Energy, Abundance, Freedom, Harmony, Play, Surprise, Transcendence, Magic, Celebration, and Renewal. These aren't arbitrary preferences but survival instincts transformed into sources of delight, revealing that our surroundings don't just reflect our emotions-they actively shape them.
Décomposez les idées clés de Joyful en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Joyful en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez Joyful à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
Cree par des anciens de Columbia University a San Francisco

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