
Paul Arden's pocket bible challenges conventional success wisdom. With a 3.67 Goodreads rating from 16,000+ readers, this provocative guide asks: Why seek praise when criticism fuels growth? Discover why creatives embrace being wrong - and why ambitious risk-takers consider this their secret weapon.
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Transformez les connaissances en idées captivantes et riches en exemples
Capturez les idées clés en un éclair pour un apprentissage rapide
Profitez du livre de manière ludique et engageante
What separates extraordinary achievers from everyone else? It's rarely raw talent or education - it's how desperately you want success. Paul Arden's manifesto challenges the comfortable notion that being "good enough" is sufficient. Looking around at the most successful people in any field, you'll notice they aren't necessarily the most naturally gifted. They simply wanted success more desperately and were willing to make the necessary sacrifices. The question isn't whether you want to be good - most people do. The real question is: how good? Do you want to be quite good, very good, or the absolute best in your field? Perhaps even the best in the world? Consider Victoria Beckham as a teenager. She didn't merely dream of becoming a famous singer; she envisioned herself as a global brand. Her benchmark wasn't other musicians but Persil Automatic detergent - she wanted to be as universally recognized as a household cleaning product! This seemingly absurd comparison reveals the extraordinary imagination that propelled her to international success. Notice how conventionally "clever" people - those who excel academically - often don't achieve the greatest success in life. School systems reward memorization, not imagination or determination. The truly ambitious secure opportunities based on their drive to succeed, looking forward to future potential rather than backward at past achievements.
Décomposez les idées clés de It’s Not How Good You Are, It’s How Good You Want to Be en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez It’s Not How Good You Are, It’s How Good You Want to Be en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez It’s Not How Good You Are, It’s How Good You Want to Be à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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