
Unlock your creative genius with Stanford professor Tina Seelig's revolutionary approach to innovation. Embraced by Google and IBM executives, "inGenius" demolishes the myth that creativity is innate. What if every problem you face is actually your greatest opportunity for breakthrough thinking?
Ressentez le livre à travers la voix de l'auteur
Transformez les connaissances en idées captivantes et riches en exemples
Capturez les idées clés en un éclair pour un apprentissage rapide
Profitez du livre de manière ludique et engageante
Imagine asking students to redesign a simple name tag. Initially, they suggest predictable changes-different shapes, colors, materials. But when pushed to question the very purpose of name tags, magic happens. Students propose T-shirts displaying personal information, earpieces whispering facts about conversation partners, and colored bracelets communicating emotional states. This transformation from conventional to breakthrough thinking captures the essence of creativity: not a fixed trait but a learnable skill. The biggest failures aren't of execution but imagination. This perspective has revolutionized how organizations from Google to educational institutions worldwide approach innovation-treating creativity as a discipline anyone can master rather than an innate gift possessed by a lucky few.
Décomposez les idées clés de InGenius en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez InGenius en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez InGenius à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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