
In "Imagine It Forward," GE's former Vice Chair Beth Comstock reveals how courage drives innovation. Named a top business book by Fast Company, it's the battle plan for fearless change that influential leaders embrace. "Ideas aren't the problem - fear is."
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The story begins in 2017 with a woman walking away from three decades at one of America's most iconic companies. Beth Comstock left General Electric just as it was being removed from the Dow Jones Industrial Average after 110 years-a symbolic fall from grace that would have crushed most executives. But here's what makes her story remarkable: she wasn't running from failure. She was carrying forward hard-won wisdom about how massive organizations can survive in a world that punishes the inflexible. Her journey from a shy, divorced single mother to Vice Chair of GE reads less like a corporate playbook and more like a field guide for navigating uncertainty itself. The central tension? How do you transform a hundred-year-old industrial giant into something nimble enough to compete with startups, without losing the very strengths that made it great in the first place? This is a story about giving yourself permission to imagine what others can't see yet, about embracing the productive power of being an outsider, and about having the courage to color outside the lines when everyone around you is still searching for the ruler.
Décomposez les idées clés de Imagine It Forward en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Imagine It Forward en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez Imagine It Forward à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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