
Forget time management - this is attention management for the digital age. Graham Allcott's business bible, used in professional certification programs at Google and Disney, reveals counterintuitive "ninja" techniques that transformed how professionals handle information overload. What's your biggest productivity battle?
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In a world where work once arrived in neat, predictable packages, we now face a relentless tsunami of emails, messages, and notifications. The average knowledge worker switches tasks every three minutes, receives over 120 emails daily, and completes only 45% of planned tasks. Think back to when you could finish everything in a workday-likely a distant memory from an early job where you could mop floors, close up, and enjoy the satisfaction of completion. That feeling naturally creates mental space. Modern knowledge work rarely offers this sense of closure. The most liberating realization in productivity is this: you will never get everything finished. Those "C" priority items on your to-do list only get attention when they escalate to urgent status through neglect, creating a perpetual cycle of incompletion that breeds anxiety. The new game requires new rules. Skilful attention management-not time management-is now the key to productivity. After an interruption, it takes an average of 23 minutes to fully return to the original task, and context-switching can reduce productive capacity by up to 40%. In the information age, thinking IS our work. The best decision-makers climb the ladder because our ability to react and be responsible defines us professionally. We need to be "response-able," developing new mental models for processing information, making decisions under uncertainty, and maintaining focus amid chaos.
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Cree par des anciens de Columbia University a San Francisco
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Cree par des anciens de Columbia University a San Francisco

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