Expert Secrets book cover

Expert Secrets by Russell Brunson Summary

Expert Secrets
Russell Brunson
4.24 (4490 Reviews)
Entrepreneurship
Business
Self-growth
Aperçu
Points Clés
Auteur
Questions Fréquentes

Overview of Expert Secrets

Transform your expertise into a movement. "Expert Secrets" reveals Russell Brunson's revolutionary frameworks for storytelling and webinar scripts that convert visitors into lifelong customers. Ranked among the "100 Best Sales Management Books," it's the blueprint industry leaders use to build loyal communities and million-dollar businesses.

Similar books to Expert Secrets

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Approfondissement42min

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Fiches mémo6 idées

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Fun20min

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Points clés

1

The Moment Everything Changed for a College Wrestler

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Russell Brunson and his wrestling teammate were supposed to be enjoying spring break. Instead, they found themselves in a garage, building potato guns while their wives worked to pay the bills. After hours of online research, they'd mastered the art of launching potatoes hundreds of yards through homemade PVC cannons. Then came the realization that would change everything: 18,000 people searched for "potato gun plans" every month, yet nobody was selling instructions. They filmed themselves building the guns, burned DVDs, and started making $20-30 daily. The amount wasn't life-changing, but the lesson was-you don't need fancy credentials to become an expert. You just need to know something others want to learn. This pattern repeats everywhere. Jacob Hiller couldn't dunk a basketball, so he researched vertical jump training, documented his progress on YouTube, and now makes millions teaching others. Jermaine Griggs struggled with sheet music but excelled at playing piano by ear-he built a multimillion-dollar business teaching this skill. The formula is consistent: passion leads to learning, personal application creates results, and eventually you shift from student to teacher. That transition-from growth to contribution-becomes the key to building something bigger than yourself.

2

Creating Your Tribe: The Three Pillars of Mass Movements

3

Painting a Vision Worth Following

4

Why New Opportunities Beat Improvement Every Time

5

The Epiphany Bridge: Stories That Sell Without Selling

6

Your Moral Obligation to Serve Through Sales

Explorez Votre Façon d'Apprendre
Expert Secrets n'est pas qu'un simple livre — c'est une masterclass en Entrepreneurship. Pour vous aider à absorber ses leçons de la manière qui vous convient le mieux, nous proposons cinq modes d'apprentissage uniques. Que vous soyez un penseur profond, un apprenant rapide ou un amateur d'histoires, il y a un mode conçu pour votre style.

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Condensez Expert Secrets en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

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Cree par des anciens de Columbia University a San Francisco

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
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star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
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