Exactly What to Say book cover

Exactly What to Say by Phil M Jones Summary

Exactly What to Say
Phil M Jones
3.75 (9104 Reviews)
Communication Skill
Business
Self-growth
Relationship
Aperçu
Points Clés
Auteur
Questions Fréquentes

Overview of Exactly What to Say

Master communicator Phil M. Jones reveals 22 "magic words" that trigger subconscious responses and influence decisions instantly. Just imagine - these phrases have helped millions across 50 countries close deals, land jobs, and win arguments. What could you achieve with the right words?

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Points clés

1

Words That Shape Decisions: The Hidden Power of Language

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Ever noticed how some people effortlessly get their way while others struggle to make an impact? The difference often boils down to a handful of carefully chosen words. In a world where we make thousands of decisions daily, knowing exactly what to say at crucial moments gives you an almost unfair advantage in any interaction. The most powerful persuasion doesn't rely on complex psychology or manipulative tactics - it's about understanding how tiny language shifts can dramatically change conversation outcomes. When you grasp how the human brain makes decisions, you can align your words to create pathways of least resistance toward agreement. Our brains aren't designed for perfect logic - they're wired for quick, efficient choices. The subconscious mind processes information 500 times faster than our conscious mind, making split-second decisions before we're even aware of them. Think about your own important choices. Do you carefully analyze every option with perfect logic? Or do you often "go with your gut" and then rationalize that choice afterward? Research consistently shows that emotions drive decisions first, with logic following to justify what we've already decided. This explains why traditional persuasion techniques focusing solely on facts often fail. The most effective persuasive language works because it bypasses resistance and speaks directly to the decision-making part of the brain.

2

Creating Pressure-Free Environments for Ideas

3

From Certainty to Doubt: Questioning Knowledge Foundations

4

Emotional Time Travel and Visualization

5

The Language of Possibility and Social Proof

6

Closing Conversations and Gaining Agreement

7

The Art of Persuasive Communication: Practice Makes Permanent

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