Do the KIND Thing by Daniel Lubetzky Summary
Overview of Do the KIND Thing
Discover how KIND Snacks founder Daniel Lubetzky transformed business through kindness - a philosophy endorsed by Arianna Huffington and Dr. Oz. Can compassion and profit coexist? This Holocaust survivor's son proves that "AND" thinking creates both successful companies and meaningful impact.
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Points clés
When a Snack Bar Became a Movement
Picture Daniel Lubetzky in 2003, exhausted from yet another business trip, rummaging through airport convenience stores for something-anything-both healthy and edible. The choices were dismal: chalky protein bars masquerading as food, or candy bars pretending to be nutrition. In that moment of frustration, an idea crystallized. What if you could create a snack that didn't ask you to choose between health and taste? What if the ingredients were so good, you'd want to see them through the wrapper? This simple insight would birth KIND, a company that has now sold over a billion bars and sparked something far bigger than a successful business-a genuine movement challenging how we think about food, profit, and kindness itself. The journey from that airport epiphany to Oprah's "favorite things" list wasn't just about building a snack company. It was about proving that refusing to accept false choices could transform an entire industry. Being the son of a Holocaust survivor marked Lubetzky in ways that never fully healed. His father Roman survived because of kindness-a porter who had been treated with respect by his grandfather spared their family during the Nazi occupation, saying simply, "I don't want you to die, because you are a good man." That single act of compassion in the midst of genocide shaped everything Lubetzky would later build, infusing his business philosophy with a profound understanding that kindness isn't weakness-it's survival.
Rejecting the Tyranny of Either-Or and Leading with Authenticity
When Mission Meets Market Reality
The Unglamorous Reality of Building Something Real
The Dangerous Seduction of Growth and the Discipline of Focus
The Power of Compassionate Capitalism and Community
Building Something Bigger Than Yourself
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Cree par des anciens de Columbia University a San Francisco
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
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Cree par des anciens de Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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