
Porter's landmark 1980 masterpiece revolutionized business thinking with his Five Forces model. Selling over a million copies worldwide, it's become essential MBA curriculum. Even marketing guru Philip Kotler calls it "seminal" - why? Because it reveals the hidden architecture behind every industry's competitive dynamics.
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Imagine standing on a battlefield without knowing where your enemies are positioned, what weapons they wield, or where to establish your defenses. This is business without strategy. Michael Porter's "Competitive Strategy" transformed this chaotic landscape into a structured battlefield that executives, entrepreneurs, and investors could navigate with confidence. While countless business books have faded into obscurity since its 1980 publication, Porter's framework remains the strategic north star for organizations worldwide. What makes this work so enduring? It provides both defensive shields and offensive weapons for the chess match of business competition - tools that work regardless of industry, era, or technological disruption. The framework's genius lies in its ability to transform complex competitive dynamics into actionable insights that anyone can master and apply.
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Condensez Competitive Strategy en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

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Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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