
In "Company of One," Paul Jarvis challenges traditional growth obsession, showing how staying small creates sustainable success. Jeremy Day credits this counterintuitive guide for launching his business. What if your greatest competitive advantage isn't scaling up, but purposefully staying small?
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A successful entrepreneur abandons a thriving city practice to move to a remote town with terrible internet. Sounds like career suicide, right? Yet this counterintuitive move revealed something profound: the business didn't just survive-it thrived. This wasn't luck or accident. It was the result of building something fundamentally different from what we're taught to pursue. While the business world worships at the altar of scale, preaching mantras of "growth at all costs" and "move fast and break things," a quiet revolution is unfolding. Entrepreneurs are discovering that the path to freedom, profit, and satisfaction doesn't require building empires. Sometimes the smartest business decision is the one that keeps you deliberately, strategically small. Think about the last time someone asked about your business. Chances are, their first question was "How big is it?" or "How fast are you growing?" We've internalized the belief that expansion equals success, that stagnation equals failure. But what if we've been asking the wrong questions entirely? A company of one operates on a radically different premise: it questions growth as an automatic response to success. This isn't about being anti-growth or anti-revenue-it's about being anti-automatic growth. Every opportunity to expand gets scrutinized: Will this truly serve the business, or just make it bigger?
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Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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