
Master the art of persuasive communication with Stanford GSB's transformative framework. Used by leaders at Google, Facebook, and Genentech, this tactical guide answers the question: Why do some messages captivate while others fade? Discover the science behind conviction that Joel Peterson calls "essential reading."
Ressentez le livre à travers la voix de l'auteur
Transformez les connaissances en idées captivantes et riches en exemples
Capturez les idées clés en un éclair pour un apprentissage rapide
Profitez du livre de manière ludique et engageante
Think back to a presentation that bombed. You prepared for weeks, knew your material inside and out, but somehow your message landed with a thud. Maybe it was the investor pitch that went nowhere, the team meeting where everyone seemed confused, or the email that sparked an entirely unintended crisis. Here's the uncomfortable truth: your content probably wasn't the problem. The issue was that you started in the wrong place-with what *you* wanted to say rather than what your *audience* needed to hear. This fundamental mistake costs leaders credibility, companies millions, and careers momentum every single day. But there's a better way, and it starts with flipping everything you think you know about communication on its head.
Décomposez les idées clés de Communicate with Mastery en points faciles à comprendre pour découvrir comment les équipes innovantes créent, collaborent et grandissent.
Condensez Communicate with Mastery en indices de mémoire rapides mettant en évidence les principes clés de franchise, de travail d'équipe et de résilience créative.

Découvrez Communicate with Mastery à travers des récits vivants qui transforment les leçons d'innovation en moments mémorables et applicables.
Posez n'importe quelle question, choisissez la voix et co-créez des idées qui résonnent vraiment avec vous.

Cree par des anciens de Columbia University a San Francisco
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"Makes me feel smarter every time before going to work"
Cree par des anciens de Columbia University a San Francisco

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