
Discover why your snap judgments can be more powerful than deliberate decisions. "Blink" reveals the science behind intuition that has transformed business strategy and psychology. Psychologist John Gottman can predict divorce with 95% accuracy after just minutes of observation - a testament to our remarkable unconscious intelligence.
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Have you ever met someone and immediately sensed something was off, despite their perfect credentials? Or walked into a room and instantly known there was tension between a couple? These split-second judgments-what Malcolm Gladwell calls "thin-slicing"-are at the heart of human intuition. Our brains have an extraordinary ability to find patterns and make sophisticated judgments using just tiny slivers of experience. Sometimes these rapid cognitions contain more wisdom than hours of deliberate analysis. Consider the Getty Museum's $10 million acquisition of an ancient Greek statue in 1983. Scientific tests confirmed its age, and documentation seemed impeccable. Yet when art historian Federico Zeri first saw it, something felt wrong. He couldn't articulate why, but his instinctive discomfort was immediate. Other experts had similar reactions. Eventually, investigations revealed forgery-the documentation contained anachronistic postal codes, and the style mixed elements from different periods. What scientific analysis missed, the trained eye detected instantly. This pattern repeats across domains. Emergency room doctors sometimes sense a patient is seriously ill before formal symptoms appear. Experienced firefighters evacuate buildings moments before floors collapse without knowing exactly why. These aren't mystical powers but examples of our unconscious mind processing patterns too subtle for our conscious awareness. Years of experience create neural pathways that recognize deviations from expected patterns-our brains detect inconsistencies before we can verbalize them.
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Cree par des anciens de Columbia University a San Francisco
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Cree par des anciens de Columbia University a San Francisco

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