Gad Saad author photo

Gad Saad

Né(e): October 13, 1964 – Beirut, Beirut Governorate, Lebanon

Gad Saad is a Canadian evolutionary behavioral scientist, marketing professor, and author whose work examines consumer behavior, psychology, and the application of evolutionary theory to culture. He is the author of The Consuming Instinct and The Parasitic Mind, and reaches broad audiences through lectures, media appearances, and his podcast, The Saad Truth.

Biographie et Parcours de l'Auteur

Gad Saad was born in Beirut in 1964 and spent his childhood in Lebanon before his family resettled in Montreal during the Lebanese civil war. He would later draw on that refugee experience in his public writing and interviews. In Canada, he followed a more traditional academic path before becoming a widely known public intellectual, earning a BSc in mathematics and computer science and an MBA from McGill University, followed by an MS and PhD in marketing from Cornell. He went on to join Concordia University, where he became Professor of Marketing and later held the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption from 2008 to 2018. ((https://jewishjournal.com/cover_story/371771/the-saad-truth/))

Afficher Plus

Citations

quote
Spread the word and always remember to use your voice in the battle of ideas
-My Inaugural Blog Post
quote
Don’t be a fence-sitter. Be a honey badger
-Life Rewards the Honey Badgers
quote
19 hijackers fully parasitized by religious hate, had decided that the slaughter of thousands of innocent people was the optimal one for them to take
-The Falling Man of 9/11
quote
It is now racist to argue that mathematics yields right and wrong answers
-The Abyss of Infinite Lunacy
quote
Identity politics poisons everything it touches
-Diversity, Inclusion, and Equity (DIE) and the Death of Meritocracy
quote
Place a leash around freedom of speech because free expression might hurt someone's feelings
-The Orgiastic Nature of Pathological "Empathy"
quote
To question open borders does not make you a racist
-Life Lessons from The Parasitic Mind
quote
Because remember, any differences in outcomes could only be due to bigotry
-Shocking New Cases of Bigotry

Découvrir plus

Master Buying Psychology & Value Perception
PLAN D'APPRENTISSAGE

Master Buying Psychology & Value Perception

This learning plan is essential for marketers, entrepreneurs, and sales professionals who want to move beyond guesswork and understand the biological drivers of commerce. It bridges the gap between academic behavioral science and practical business application to drive measurable growth.

5 h 28 m4 Sections
Master behavioral economics
PLAN D'APPRENTISSAGE

Master behavioral economics

Behavioral economics has revolutionized how we understand human decision-making, revealing that people consistently make predictable errors in judgment that traditional economics cannot explain. This learning plan is essential for professionals in business, policy, marketing, product design, and leadership roles who want to understand what truly drives human behavior and how to design systems that lead to better outcomes. Whether you're optimizing user experiences, crafting policies, developing marketing strategies, or simply seeking to make better decisions yourself, mastering these principles provides a powerful competitive advantage.

4 h 39 m4 Sections
Master Mind, Habits & Behavioral Science
PLAN D'APPRENTISSAGE

Master Mind, Habits & Behavioral Science

This plan bridges the gap between neurological theory and practical application for anyone seeking total self-mastery. It is ideal for professionals, leaders, and individuals looking to optimize their performance by understanding the science of how they think and act.

4 h 21 m4 Sections
The Science of Self and Social Influence
PLAN D'APPRENTISSAGE

The Science of Self and Social Influence

This plan bridges the gap between evolutionary biology and modern social psychology to help individuals regain control over their minds. It is ideal for professionals and leaders who want to master their internal emotional state while navigating complex social dynamics.

1 h 12 m3 Sections
Evolutionary Psychology
PLAN D'APPRENTISSAGE

Evolutionary Psychology

This learning plan is essential for anyone seeking to understand the biological foundations of human behavior and why our ancient brains often clash with modern environments. It is particularly beneficial for students of psychology, marketers, and individuals interested in self-improvement and better decision-making.

6 h 44 m4 Sections
The Psychology of Growth
PLAN D'APPRENTISSAGE

The Psychology of Growth

This plan is essential for entrepreneurs and marketers who want to move beyond surface-level tactics and master the science of persuasion. It provides a deep dive into how the human brain makes decisions, making it perfect for anyone looking to increase conversion rates through psychological insight.

1 h 36 m4 Sections
Study psychology & behavior
PLAN D'APPRENTISSAGE

Study psychology & behavior

This learning plan provides essential knowledge for anyone seeking to understand human behavior, whether for professional growth in marketing, leadership, UX design, or personal development. Psychology and behavioral science offer powerful frameworks for improving decision-making, building better products, influencing outcomes, and creating positive change in both personal and professional contexts. The skills gained are invaluable across industries and life situations where understanding what drives human action matters.

5 h 10 m4 Sections
Neuro, Psych & SaaS: Creative Niche Mastery
PLAN D'APPRENTISSAGE

Neuro, Psych & SaaS: Creative Niche Mastery

This learning plan bridges the gap between cognitive science and software entrepreneurship, offering a unique competitive edge in a crowded market. It is ideal for product designers, founders, and creative innovators looking to build deeply engaging SaaS products rooted in human psychology.

4 h 18 m4 Sections

Voix de la Communauté

"Dr. Gad Saad leads by example in showing us how humor is key to managing stress, upset, anger, and frustration"

Megyn Kelly

"Evolutionary behavioral scientist Gad Saad shows us that self-delusion is an equal-opportunity employer"

Paul A. Offit

"Gad Saad knows that there is no magic formula for achieving happiness"

Darrin M. McMahon

"Gad Saad has since become something of a cultural icon in the world of the anti-woke"

Newsweek

"Professor Gad Saad knows how to be happy even amid controversy, turmoil, and danger"

Jay Bhattacharya

FAQ sur cette page

Cree par des anciens de Columbia University a San Francisco

BeFreed rassemble une communauté mondiale de 1,000,000 esprits curieux

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
1.5K Ratings4.7
Commencez votre parcours d'apprentissage, maintenant