April Dunford
April Dunford is a positioning consultant, speaker, and author focused on B2B technology marketing, product strategy, and sales messaging. She is best known for Obviously Awesome and Sales Pitch, books that popularized practical frameworks for product positioning and customer-centric storytelling among startups, product marketers, and SaaS companies.
Biographie et Parcours de l'Auteur
April Dunford is a Canadian business writer and consultant whose path to authorship began in engineering rather than publishing. She studied engineering at the University of Waterloo, specifically systems design engineering, and then spent roughly the first 25 years of her career inside B2B technology companies, leading marketing, product, and sales teams. Over that stretch she worked across seven startups, launched 16 products, and later ran larger teams inside companies such as IBM, Siebel, and Sybase after a series of acquisitions that, by her account, totaled more than $2 billion. Those operating years gave her the raw material for the work she would later become known for: explaining why strong products often struggle when their value is poorly framed. ((https://www.aprildunford.com/about?utm_source=openai))
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Voix de la Communauté
"April Dunford is the master at positioning and bringing B2B tech to market"
— Rich Mironov
"You won't meet anyone who understands the art of positioning as deeply as April Dunford"
— Georgiana Laudi
"Working with April Dunford taught our company why positioning is important and how to actually do it"
— Abhinav Asthana
"April Dunford is the thought leader across the country and beyond when it comes to marketing and positioning for start-ups"
— Sunil Sharma
"April Dunford's trademark wit and entertaining style make Obviously Awesome easily the best business book of the year"
— Ashley Greene
"In Obviously Awesome, April Dunford offered a new way to think about positioning and the tools to do it yourself"
— Paul Doyle
"April Dunford may know more about product positioning than any person alive"
— Rich Emrich
"April Dunford is the best of what is out there-and adding her special sauce"
— Lindsey Padrino
"If you're a B2B marketer and you haven't read April Dunford's books, where have you been?"
— Bryan Sise
Cree par des anciens de Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Cree par des anciens de Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
