John Jantsch
Nacido: April 02, 1960 – Kansas City, Missouri, United States
John Jantsch is an American marketing strategist, speaker, and small-business author best known for founding Duct Tape Marketing. He writes about practical marketing, referrals, sales, and entrepreneurship in books including Duct Tape Marketing, The Referral Engine, Duct Tape Selling, and The Self-Reliant Entrepreneur, influencing small-business marketing practice through his widely used consulting framework.
Biografía y Trayectoria del Autor
John Jantsch came to marketing through practice before theory. He grew up in Kansas City, Missouri, attended the University of Kansas, and later said that his early career in an ad agency helped lead him toward independence. In 1994 he founded his own consulting firm, and his work with companies of different sizes clarified the problem he wanted to solve: small businesses often had the same marketing needs as larger firms, but not the same budgets, patience, or tolerance for vague engagements. That tension pushed him to build a more repeatable, clearly defined approach, one that eventually became Duct Tape Marketing and the broader training network around it. ((https://canyoncares.org/about-us/))
Citas
También Te Puede Gustar
Libros Populares
Duct Tape Marketing
John Jantsch
A practical guide for small business owners to create effective, affordable marketing strategies that stick and drive growth.
The Referral Engine
John Jantsch
Harness the power of word-of-mouth marketing to transform your business into a referral-generating machine without expensive advertising campaigns.
Duct Tape Marketing
John Jantsch
A practical guide for small business owners to create effective, affordable marketing strategies that stick and drive growth.
The Referral Engine
John Jantsch
Harness the power of word-of-mouth marketing to transform your business into a referral-generating machine without expensive advertising campaigns.
Descubre más
7 Dan Koe One-Person Business Podcast Series
This series is essential for creators and freelancers looking to transition into a scalable, high-leverage business model. It provides a comprehensive roadmap for anyone wanting to build a profitable personal brand using modern digital tools and philosophical frameworks.
The Architect of Influence
This plan is essential for creators and leaders who want to bridge the gap between having great ideas and building a profitable brand. It benefits anyone looking to master the psychology of persuasion, creative discipline, and digital monetization.
Lead, Grow & Market: Business Strategy Guide
This guide is designed for entrepreneurs and managers looking to transition from daily operations to strategic growth. It provides a comprehensive roadmap for balancing leadership, marketing, and operational scaling to build a resilient business.
Master sales and persuasion techniques
This comprehensive plan bridges the gap between basic selling and high-level influence by combining psychological theory with tactical execution. It is ideal for sales professionals, entrepreneurs, and leaders looking to master the art of persuasion and build predictable revenue systems.
Master Social Media Marketing & Lead Gen
This plan is essential for entrepreneurs and marketers looking to move beyond vanity metrics and generate tangible revenue from social media. It provides a comprehensive roadmap for transforming digital platforms into high-converting sales engines through data-driven strategy and storytelling.
Digital Growth: From Zero to Profitable Campaign
In an increasingly crowded digital landscape, mastering the transition from visibility to profitability is essential for any modern entrepreneur. This plan is designed for business owners and marketers who need a structured roadmap to master conversion psychology, paid acquisition, and automated community building.
From Zero to First Sales
This plan is essential for early-stage entrepreneurs and freelancers struggling to gain initial traction. It provides a practical roadmap to move from theory to revenue by focusing on high-impact outreach and offer construction.
Build an Unshakable Prospecting System
This plan is essential for sales professionals and entrepreneurs who struggle with the 'feast or famine' cycle of lead generation. It bridges the gap between ambitious financial goals and the practical, identity-driven habits required to achieve them consistently.
Voces de la Comunidad
"For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer"
— Bo Burlingham
"Once again, John Jantsch turns our expectations upside down and shines a light on a better way to get things done"
— Seth Godin
"John Jantsch does it again!"
— Chris Guillebeau
"With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour"
— Ben McConnell
"If you listen to John Jantsch, you’ll learn the attitudes and abilities required to master the new world of sales"
— Daniel H. Pink
"If you’re marketing a small business and don’t know of John Jantsch, maybe you should"
— Entrepreneur
"John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on"
— John Battelle
"If you’re tired of seeing your sales fall apart, John Jantsch has the real-world answers"
— Jeffrey Gitomer