Strathberry and the Meghan Effect: How Meghan Markle Built a Brand
Explore how Meghan Markle’s use of a Strathberry midi tote sparked the 'Meghan Effect,' transforming Leeanne and Guy Hundleby’s Edinburgh brand overnight.
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Strathberry has found this 'sweet spot' on the affordability versus desirability axis, creating bags that look like they belong in a palace but don’t require a royal inheritance to own.
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The Meghan Effect refers to the massive surge in global demand and brand recognition that occurred after Meghan Markle carried a Strathberry tri-color leather midi tote. During her first official public engagement with Prince Harry in Nottingham, her choice of accessory caused the bag to sell out online within minutes. This moment transformed the Edinburgh-based luxury brand from a small operation into an international sensation, bringing unprecedented press and fan attention to their townhouse office.
Strathberry was founded and is led by Leeanne and Guy Hundleby. Based in Edinburgh, Scotland, the duo was running a relatively small luxury handbag brand with a team of about twenty people before the 'Meghan Effect' took hold in late 2017. Their lives changed on December 1, 2017, when the sudden global interest in their designs led to non-stop phone calls and fans literally knocking on their office door.
Meghan Markle's endorsement created an immediate inventory crisis for Strathberry because the brand had just finished its best November ever, leaving shelves already low on stock. When she stepped out with the midi tote, the item sold out online in literally minutes. The small team of twenty people had to manage a massive explosion in global interest while simultaneously trying to handle their inventory and the physical crowds gathering outside their Edinburgh townhouse.
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Von Columbia University Alumni in San Francisco entwickelt
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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