Explore how 71% of CEOs face impostor syndrome. Learn to manage professional self-doubt and build executive confidence with insights from Howard Schultz.

Confidence is not about having all the answers—it is about showing up with clarity, courage, and conviction even when you do not. It is a practice, not a destination.
How to have more self confidence as a leader








Research indicates that impostor syndrome is a hidden reality for the majority of top executives. A staggering seventy-one percent of CEOs struggle with these feelings of private doubt. As leaders climb higher up the professional ladder, they often face increasing insecurity regarding their qualifications, suggesting that feeling like an impostor is actually a common part of the human experience in leadership development.
Howard Schultz, the former CEO of Starbucks, highlighted that very few individuals enter high-level leadership roles believing they are truly ready for the responsibility. This perspective from a successful figure in Starbucks leadership suggests that even the most accomplished professionals experience a lack of certainty. Recognizing this reality helps reframe self-doubt as a standard part of the journey rather than a personal failure.
Building grounded executive confidence requires moving away from an aggressive hustle mindset and the performance of faking it until you make it. Instead of trying to be an unshakeable pillar of certainty, leaders can acknowledge their internal wobbles in self-belief. By understanding that most successful people wonder if they are qualified, leaders can develop a more authentic and real sense of confidence that is grounded in their actual experiences.
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