Marketing in einer Woche: Der „Set It and Forget It“-Ansatz für schnelles Unternehmenswachstum book cover

Marketing in einer Woche

Der „Set It and Forget It“-Ansatz für schnelles Unternehmenswachstum

Mark Satterfield
3.62(84 Reviews)

Überblick über Marketing in einer Woche

Transformieren Sie Ihr Marketing in nur fünf Werktagen mit dem Schritt-für-Schritt-System von Mark Satterfield. Der ehemalige PepsiCo-Manager enthüllt, wie kleine Unternehmen Kunden gewinnen können, ohne teure Kampagnen zu finanzieren. Ausgezeichnet als eines der „Besten Bücher für Marketingpläne“ für seinen revolutionären „Set it and forget it“-Ansatz, der mit traditionellen Marketing-Mythen aufräumt.

Kernthemen in Marketing in einer Woche

  • niche specialization
  • authority marketing
  • lead magnet creation
  • relationship-based selling
  • educational content strategy

Zitate aus Marketing in einer Woche

  • Marketing backward is like trying to convince strangers to marry you on the first date.

  • Choosing a niche doesn't limit opportunities-it amplifies them.

  • Fear of pain is particularly powerful; we're more motivated to avoid loss than achieve gain.

  • Specialization isn't about limiting who you'll work with.

  • This isn't just about making sales easier.

Personen in Marketing in einer Woche

  • Mark SatterfieldAuthor and former Pepsi and Kraft executive
  • Sonny AhujaPerfume business owner and case study subject

Über den Autor

Über den Autor von Marketing in einer Woche

Mark Satterfield ist der Gründer von Gentle Rain Marketing und der Autor von The One Week Marketing Plan. Er ist ein renommierter Marketingstratege, der sich auf die Kundengewinnung für Berater und kleine Unternehmen spezialisiert hat.

Mit über drei Jahrzehnten Erfahrung hat Satterfield Fachleuten in mehr als 75 Branchen – von der Finanzwirtschaft bis hin zur Immobilienbranche – dabei geholfen, ihr Geschäft durch ethische, nicht verkaufsorientierte Strategien auszubauen. Sein Buch verbindet praktische Marketing-Frameworks mit schneller Umsetzung und spiegelt seine Expertise in den Bereichen Nischen-Targeting, Lead-Generierung und automatisierte Kundenansprache-Systeme wider.

Als vertrauenswürdige Stimme in der Geschäftsentwicklung teilt Satterfield umsetzbare Erkenntnisse über seinen Blog auf marksatterfield.com und durch seine Beratungstätigkeit. Seine Unternehmensberatung hat Führungskräfte bei Fortune-500-Unternehmen wie Anthem begleitet, wo er zuvor als Chief Technology Officer tätig war. Seine Methoden legen den Schwerpunkt auf die Eliminierung von Kaltakquise bei gleichzeitiger Nutzung von strategischer Positionierung und Content-Marketing – Prinzipien, die er während seiner Tätigkeiten bei Cox Automotive und Hilton Worldwide verfeinert hat.

The One Week Marketing Plan destilliert Satterfields bewährte Ansätze in einen Schritt-für-Schritt-Plan, der von Fachleuten weltweit für seinen Fokus auf nachhaltiges Wachstum geschätzt wird. Seine Arbeit wurde in Branchenpublikationen veröffentlicht und in mehrsprachige Ressourcen adaptiert, was seinen Ruf als führende Autorität für zeiteffiziente Marketinglösungen gefestigt hat.

Zusammenfassung von Marketing in einer Woche herunterladen

Erhalten Sie die Marketing in einer Woche-Zusammenfassung als kostenloses PDF oder EPUB. Drucken Sie es aus oder lesen Sie es jederzeit offline.

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
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