
Multitasking is killing your productivity. Dave Crenshaw's global bestseller, translated into eight languages, reveals why "switchtasking" wastes time and damages relationships. Even Chuck Norris agrees: it's a destructive myth. Ready to reclaim your focus and double your effectiveness?
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Picture yourself driving while texting, adjusting the radio, and eating lunch - suddenly traffic stops ahead. This scenario captures the central deception explored in "The Myth of Multitasking." What we proudly call multitasking is actually "switchtasking" - rapidly shifting attention between activities without fully focusing on any single one. Research shows heavy multitaskers are actually less productive than those who focus on one task at a time. True multitasking would mean performing two cognitively demanding tasks simultaneously with full attention - something our brains simply cannot do. Each mental switch requires our brains to reorient, recall context, and rebuild momentum. It's like constantly hitting a mental reset button throughout your day, creating significant friction with each transition. The real danger? Multitasking creates an illusion of productivity. We feel busy and engaged while switching between tasks with a false sense of accomplishment. However, studies show this type of task-switching reduces productivity by up to 40% and can temporarily lower IQ by 15 points. Even brief interruptions, like checking a text while working, can double your error rate.
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