Die Ikarus-Strategie: Wie hoch wirst du fliegen? book cover

Die Ikarus-Strategie

Wie hoch wirst du fliegen?

Seth Godin
4.04(17704 Reviews)

Überblick über Die Ikarus-Strategie

Seth Godin zertrümmert den Ikarus-Mythos und argumentiert, dass wir zu niedrig fliegen, nicht zu hoch. Dieses Manifest aus dem Jahr 2012, das von führenden Köpfen von TED empfohlen wird, fordert Sie heraus, in unserer vernetzten Wirtschaft kreative Risiken einzugehen. Welches Meisterwerk könnten Sie erschaffen, wenn die Angst Sie nicht zurückhalten würde?

Kernthemen in Die Ikarus-Strategie

  • connection economy
  • emotional labor
  • creative risk
  • post-industrial mindset
  • artistic vulnerability

Zitate aus Die Ikarus-Strategie

  • Safe is risky.

  • Playing it safe is now riskier than taking bold artistic risks.

  • Art is what happens when a human being does something generous that creates change.

  • Quality and competence are now merely the price of admission.

  • Real connection isn't about Facebook friends or Twitter followers-it's about being missed when you're gone.

Personen in Die Ikarus-Strategie

  • Seth GodinAuthor and proponent of the connection economy
  • IcarusMythological figure used as a metaphor for risk
  • DaedalusMythological father who warned against flying low

Über den Autor

Über den Autor von Die Ikarus-Strategie

Seth Godin, Bestsellerautor von The Icarus Deception: How High Will You Fly?, ist ein wegweisender Unternehmer und Vordenker im Marketing, dessen Arbeit die Art und Weise, wie wir Kreativität und Wirtschaft betrachten, neu gestaltet.

Das Buch, ein Manifest über persönliche Entwicklung und berufliche Risikobereitschaft, fordert die Selbstgefälligkeit des Industriezeitalters heraus, indem es die Leser dazu drängt, künstlerischen Mut zu beweisen – ein Thema, das in Godins jahrzehntelanger Kritik an konventionellen Arbeitsmodellen verwurzelt ist. Als Stanford-MBA-Absolvent und Gründer von Unternehmen wie Yoyodyne (von Yahoo! übernommen) sowie des altMBA-Workshops verbindet er praktischen Geschäftssinn mit philosophischen Erkenntnissen.

Godins einflussreiche Werke, darunter Purple Cow, Linchpin und This Is Marketing, wurden weltweit millionenfach verkauft und in 38 Sprachen übersetzt. Sein täglicher Blog, der zu den meistgelesenen der Welt zählt, und fünf TED-Talks verstärken seine Reichweite.

Godin wurde 2018 in die Marketing Hall of Fame aufgenommen; seine Ideen werden in Wirtschaftsstudiengängen gelehrt und von Startups sowie Fortune-500-Führungskräften gleichermaßen geschätzt.

Zusammenfassung von Die Ikarus-Strategie herunterladen

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

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platform
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"Makes me feel smarter every time before going to work"

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
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4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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@Jaded_Falcon
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201
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16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
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star
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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