The Art and Business of Online Writing by Nicolas Cole Summary
Overview of The Art and Business of Online Writing
Nicolas Cole's definitive guide to digital writing dominance has transformed countless careers. With 100+ million views on his own content, Cole reveals the counterintuitive strategies that helped him become Quora's #1 writer and build a multi-million-dollar agency. Want attention online? Master this playbook.
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Wichtigste Erkenntnisse
Your Words Are a Business-Whether You Realize It or Not
What if I told you that walking into a room full of strangers could change your entire career trajectory? That's exactly what happened at a Quora Top Writer conference in New York. Standing among digital writers who had built massive audiences, something clicked: the realization that "aspiring writer" was just a limiting label. Armed with newfound confidence, the bold ask came naturally-thirty monthly articles instead of the standard four at Inc Magazine. Within months, this led to thousands in revenue, a book deal, and a thriving ghostwriting business. But here's what matters more than this individual success story: it reveals a seismic shift in how writing works today. The gatekeepers are gone. The waiting is over. Fortune 500 executives and Silicon Valley founders now use these exact strategies to build authority and create opportunities. Traditional publishing advice-submit, wait, hope-has become dangerously obsolete. Writing online isn't just for writers anymore; it's for anyone who wants to accelerate their career, and the data proves it works immediately. Everyone's first instinct sounds reasonable: "I should start a blog." But this 1995 thinking confuses three completely different activities. Blogging is running a business-you're either monetizing ads or capturing emails to sell products. A website is a business card showing who you are. Online writing is sharing insights on platforms where audiences already exist. Starting a blog means beginning with zero traffic, forcing you to master SEO, buy ads, or build social followings elsewhere-none of which involve actual writing. You're building a destination with no roads leading to it. The only time a blog makes sense? When you're a business selling products or a solopreneur building a niche encyclopedia. Otherwise, you're wasting energy that should go toward writing where people already gather-LinkedIn, Medium, Quora, established publications.
The Backward Approach That Actually Works and Where Major Publications Fail You
The Seven Levels That Separate Amateurs from Masters
Why Most Writers Quit and The Five Content Forms That Actually Get Read
The Curiosity Gap That Makes Headlines Irresistible
Structure That Keeps Readers Scrolling and The Promotion Paradox
From Free Content to Real Income
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Von Columbia University Alumni in San Francisco entwickelt
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Von Columbia University Alumni in San Francisco entwickelt
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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