
Discover why your smartphone is engineered to hijack your brain in "Irresistible," NYT bestseller exposing tech's addictive design. Featured on Neil Pasricha's "Very Best Books" list, it reveals the shocking psychological tricks keeping us hooked - and how to regain control.
Erlebe das Buch durch die Stimme des Autors
Verwandle Wissen in fesselnde, beispielreiche Erkenntnisse
Erfasse Schlüsselideen blitzschnell für effektives Lernen
Genieße das Buch auf unterhaltsame und ansprechende Weise
In 2010, Steve Jobs unveiled the iPad with characteristic flair, presenting it as a revolutionary device that would transform how we consume media and connect with others. Yet behind closed doors, Jobs strictly limited his own children's screen time. This wasn't isolated hypocrisy-tech titans from Twitter co-founder Evan Williams to former Wired editor Chris Anderson all imposed strict limits on their children's technology use while publicly promoting digital immersion. Why? They understood a troubling truth: they had created technologies designed to be irresistible. We've entered an era where addiction has been democratized. Previous generations faced limited temptations like alcohol or cigarettes, but we now navigate an ocean of digital hooks-each meticulously engineered through thousands of tests to maximize engagement. What began as harmless fun in the early 2000s has evolved into weaponized behavioral addiction. Clinical psychologists report that virtually every patient they see suffers from at least one behavioral addiction, often masked by outward professional success. From compulsive email checking to endless social media scrolling, these digital dependencies are reshaping our brains, relationships, and society-creating an epidemic of disconnection despite unprecedented connectivity.
Zerlegen Sie die Kernideen von Irresistible in leicht verständliche Punkte, um zu verstehen, wie innovative Teams kreieren, zusammenarbeiten und wachsen.
Destillieren Sie Irresistible in schnelle Gedächtnisstützen, die die Schlüsselprinzipien von Offenheit, Teamarbeit und kreativer Resilienz hervorheben.

Erleben Sie Irresistible durch lebhafte Erzählungen, die Innovationslektionen in unvergessliche und anwendbare Momente verwandeln.
Fragen Sie alles, wählen Sie die Stimme und erschaffen Sie gemeinsam Erkenntnisse, die wirklich bei Ihnen ankommen.

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