
In "How Minds Change," David McRaney reveals the science behind persuasion that's captivated Adam Grant and won the Porchlight Award. Through interviews with former cult members and activists, discover the counterintuitive "deep canvassing" technique that's transforming our divided world - one compassionate conversation at a time.
Erlebe das Buch durch die Stimme des Autors
Verwandle Wissen in fesselnde, beispielreiche Erkenntnisse
Erfasse Schlüsselideen blitzschnell für effektives Lernen
Genieße das Buch auf unterhaltsame und ansprechende Weise
Think back to the last heated debate you had-maybe about politics, vaccines, or even which superhero franchise is superior. You probably walked away frustrated, convinced the other person was either stubborn or stupid. Here's the uncomfortable truth: they likely felt exactly the same about you. We've all been taught that rational people change their minds when presented with better evidence. Yet in our increasingly polarized world, facts seem to bounce off people like rubber bullets. This isn't because we're broken-it's because we've fundamentally misunderstood how minds actually work. Consider Charlie Veitch, a charismatic British conspiracy theorist who built his identity around believing 9/11 was an inside job. When a BBC film crew took him to meet structural engineers and grieving families, something unexpected happened. The evidence shattered his certainty. He publicly renounced his conspiracy beliefs-and his entire community turned on him viciously, calling him a government plant and threatening his family. The same evidence that changed Charlie's mind didn't budge anyone else. Why? Because changing your mind isn't really about evidence at all. Your experience of reality feels direct and unfiltered, but it's actually a sophisticated hallucination your brain constructs moment by moment. This became spectacularly obvious in 2015 when "The Dress" broke the internet-some people saw it as blue and black, others as white and gold, and neither group could comprehend how anyone could see it differently.
Zerlegen Sie die Kernideen von How Minds Change in leicht verständliche Punkte, um zu verstehen, wie innovative Teams kreieren, zusammenarbeiten und wachsen.
Destillieren Sie How Minds Change in schnelle Gedächtnisstützen, die die Schlüsselprinzipien von Offenheit, Teamarbeit und kreativer Resilienz hervorheben.

Erleben Sie How Minds Change durch lebhafte Erzählungen, die Innovationslektionen in unvergessliche und anwendbare Momente verwandeln.
Fragen Sie alles, wählen Sie die Stimme und erschaffen Sie gemeinsam Erkenntnisse, die wirklich bei Ihnen ankommen.

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