
Peek inside Google's legendary innovation machine with the ultimate insider's guide by former CEO Eric Schmidt. This New York Times bestseller reveals the "smart creatives" philosophy that revolutionized hiring practices across industries and introduced the OKR framework now used by countless companies. How did messiness become Google's secret weapon?
Erlebe das Buch durch die Stimme des Autors
Verwandle Wissen in fesselnde, beispielreiche Erkenntnisse
Erfasse Schlüsselideen blitzschnell für effektives Lernen
Genieße das Buch auf unterhaltsame und ansprechende Weise
What happens when two PhD students with zero business training build a company that defies every MBA principle? In 2001, Eric Schmidt walked into Google's offices and found something that shouldn't have worked: engineers occupying executive roles, no formal business plans, and a culture that seemed designed to create chaos. Yet this "shouldn't work" approach built a $50-billion enterprise that would reshape how we think about business itself. The secret wasn't just about free food or colorful office spaces-it was about recognizing that the internet had fundamentally changed the rules. When information flows freely, computing power is unlimited, and global connectivity is instant, the old playbook becomes obsolete. The question isn't whether your industry will be disrupted, but whether you'll be the one doing the disrupting.
Zerlegen Sie die Kernideen von How Google Works in leicht verständliche Punkte, um zu verstehen, wie innovative Teams kreieren, zusammenarbeiten und wachsen.
Destillieren Sie How Google Works in schnelle Gedächtnisstützen, die die Schlüsselprinzipien von Offenheit, Teamarbeit und kreativer Resilienz hervorheben.

Erleben Sie How Google Works durch lebhafte Erzählungen, die Innovationslektionen in unvergessliche und anwendbare Momente verwandeln.
Fragen Sie alles, wählen Sie die Stimme und erschaffen Sie gemeinsam Erkenntnisse, die wirklich bei Ihnen ankommen.

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