
Beyond dog training, Karen Pryor's revolutionary bestseller transforms how we shape behavior in humans too. Winner of APA's excellence award, this mind-changing classic introduced clicker training to millions. What psychology secret could fix your relationships, parent better, and even memorize poetry?
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Imagine transforming any behavior without force, threats, or punishment. This isn't fantasy-it's the science of positive reinforcement, a powerful approach that works across species with remarkable consistency. A reinforcer is anything that, when paired with an action, makes that action more likely to happen again. The key insight? Reinforcers vary dramatically by individual and context. Consider the Wall Street lawyer who revolutionized his squash game simply by praising good shots instead of cursing mistakes. Within weeks, he defeated previously unbeatable opponents. Or how Sea World trainers use varied rewards-fish, stroking, toys, attention-to keep training engaging for both animals and humans. Timing is everything in reinforcement. The closer the reinforcer follows the behavior, the more effective it becomes. This explains why "clicker training" works so well-the click precisely marks the exact moment of desired behavior, even if the actual reward comes seconds later. For humans, verbal markers like "Good!" serve the same purpose. The ideal reinforcer should be as small as possible while still being effective. This allows for more repetitions before satiation occurs. When a zookeeper gave entire carrots to reward a panda, training progressed slowly because she managed only three reinforcements in fifteen minutes. Generally, one small mouthful works perfectly-a grain for chickens, a quarter-inch meat cube for cats, or even raisins for polar bears.
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