Business Model Generation book cover

Business Model Generation by Yves Pigneur Alexander Osterwalder Summary

Business Model Generation
Yves Pigneur Alexander Osterwalder
4.21 (58429 Reviews)
Business
Entrepreneurship
Leadership
Überblick
Wichtige Erkenntnisse
Autor
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Overview of Business Model Generation

Revolutionize your business strategy with the globally collaborative "Business Model Generation" - the visual handbook trusted by Microsoft and Coca-Cola. How did a book co-created by 470 practitioners from 45 countries become the go-to resource for Fortune 500 innovation?

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Kurzfassung10Min

Erlebe das Buch durch die Stimme des Autors

Vertiefung42Min

Verwandle Wissen in fesselnde, beispielreiche Erkenntnisse

Lernkarten7 Erkenntnisse

Erfasse Schlüsselideen blitzschnell für effektives Lernen

Spaß18Min

Genieße das Buch auf unterhaltsame und ansprechende Weise

Wichtigste Erkenntnisse

1

Reimagining Business: The Canvas Revolution

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What if you could visualize your entire business on a single page? In 2010, Alexander Osterwalder and Yves Pigneur sparked a global movement with a deceptively simple tool: the Business Model Canvas. This visual framework transformed how organizations approach strategy by replacing complex business planning with an intuitive, collaborative approach. The book, co-created with 470 practitioners from 45 countries, became an instant phenomenon - selling out its first print run without traditional marketing and now required reading at leading business schools worldwide. Why such impact? The Canvas democratized business design, making strategic thinking accessible to everyone from scrappy startups to Fortune 500 giants. Even tech behemoths like Google and Microsoft have integrated it into their innovation processes. At its core, the Canvas addresses the fundamental question that separates thriving businesses from failing ones: not what you sell, but how you create and deliver value that customers will pay for.

2

The Business Model Architecture: Nine Building Blocks

3

Successful Business Model Patterns

4

Design Thinking for Business Model Innovation

5

Prototyping and Storytelling: Making Business Models Real

6

Strategic Canvas: Environment and Evaluation

7

From Canvas to Reality: Implementation and Management

Entdecke Deine Art zu Lernen
Business Model Generation ist nicht nur ein Buch — es ist eine Meisterklasse in Business. Um Ihnen zu helfen, die Lektionen auf die für Sie beste Weise aufzunehmen, bieten wir fünf einzigartige Lernmodi an. Ob Sie ein Tiefdenker, ein schneller Lerner oder ein Geschichtenliebhaber sind, es gibt einen Modus, der zu Ihrem Stil passt.

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Destillieren Sie Business Model Generation in schnelle Gedächtnisstützen, die die Schlüsselprinzipien von Offenheit, Teamarbeit und kreativer Resilienz hervorheben.

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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star
star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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star
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
likes
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
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star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
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star
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star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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201
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16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
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star
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star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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