
Discover why billionaire Mark Cuban never takes meetings "unless someone is writing a check" in this New York Times bestseller. Kruse reveals the E-3C system used by 200+ elite performers, including Richard Branson, whose simple notebook built the Virgin empire.
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We all have exactly 1,440 minutes each day. Not 1,441. Not 1,439. Precisely 1,440-our great equalizer regardless of wealth, education, or physical abilities. Yet most of us treat these minutes like Monopoly money while guarding our actual dollars like precious gems. We'd never let someone steal $20 from our wallet, yet we allow colleagues to steal 20 minutes with pointless meetings. We carefully research purchases but thoughtlessly surrender hours scrolling through feeds that make us feel worse about ourselves. This disconnect reveals something profound: we don't truly feel time slipping away. When you become conscious of each heartbeat and breath, when you viscerally sense minutes vanishing forever, something shifts. You naturally become more intentional. Even a single minute holds tremendous potential-you could do 30 sit-ups, write a thank-you note, meditate, or have a meaningful conversation with someone you love. Highly successful people feel the passage of time acutely. They view each day as a limited resource of 1,440 opportunities to move closer to their goals. Try posting "1,440" somewhere visible as a daily reminder. This simple practice creates awareness that transforms everything else.
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