Robert B. Cialdini author photo
Image via Wikimedia Commons, lizenziert unter CC BY-SA 3.0.

Robert B. Cialdini

Geboren: April 27, 1945 – Milwaukee, Wisconsin, United States

Robert B. Cialdini is an American psychologist and author whose work focuses on persuasion, compliance, and social influence. He is best known for Influence: The Psychology of Persuasion and Pre-Suasion; Influence became a multimillion-copy bestseller and has been translated into more than 40 languages.

Biografie & Werdegang des Autors

Robert B. Cialdini built his career at the intersection of academic rigor and real-world observation. A Milwaukee native, he studied psychology at the University of Wisconsin–Milwaukee, earned his PhD from the University of North Carolina, completed postdoctoral training at Columbia University, and went on to a long faculty career at Arizona State University, where he became Regents’ Professor Emeritus of Psychology and Marketing. The key turning point in that path was his decision to study influence not only in experiments but also in everyday settings, including a three-year field study that immersed him in the practical mechanics of persuasion. ((https://uwm.academicworks.com/donors/dr-robert-cialdini-and-bobette-gorden))

Mehr Anzeigen

Zitate

quote
A lucky few have it; most of us do not
-Harnessing the Science of Persuasion
quote
A useful aspect of the power of pre-suasion is that we can use it on ourselves, to achieve our personal goals
-Make Yourself Happier Using Principles of Influence
quote
This kind of search for and recognition of the many small joys in our lives—that will differ from day to day—makes the process more interesting (and fun, actually), which makes us more likely to stick with it
-Make Yourself Happier Using Principles of Influence
quote
I can say that, as a Berkshire Hathaway stockholder myself, I have never since thought of selling any shares
-Warren Buffett’s Genius Persuasive Tactic
quote
The problem is truly serious, and persuasion scientists like me ought to have something useful to say about it as we begin to emerge from lockdown status
-Advice for Reducing Undesirable COVID-19 Behaviors
quote
It might not bring violations to zero; that’s asking too much. But, I’m confident it would help
-Advice for Reducing Undesirable COVID-19 Behaviors
quote
I didn’t want to plant a set of bushes around the tree that is Influence. I wanted to plant another tree
-I’ve Been Working Toward September 6th for Years. Here’s Why
quote
Although that may seem like some form of magic, it’s not. It’s established science
-I’ve Been Working Toward September 6th for Years. Here’s Why
quote
In addressing the men, she dispelled their fears pre-suasively: first acknowledging the concern by admitting a weakness, which established her honesty for whatever she said next, and then following it with a strength that demolished the weakness
-Queen Elizabeth I’s Powerful Speech

Mehr entdecken

Persuasion and manipulation techniques
LERNPLAN

Persuasion and manipulation techniques

Understanding the mechanics of influence is essential for navigating modern social and professional landscapes. This plan is ideal for leaders, negotiators, and individuals looking to enhance their communication impact while building a strong defense against psychological manipulation.

4 h 59 m4 Abschnitte
Mind Control and Persuasion Mechanics
LERNPLAN

Mind Control and Persuasion Mechanics

This plan is essential for professionals in sales, leadership, or negotiations who need to master the art of influence. It provides a deep dive into psychological triggers and non-verbal communication to help you navigate complex social dynamics effectively.

1 h 36 m4 Abschnitte
Master psychology and influence for success
LERNPLAN

Master psychology and influence for success

Understanding the psychological drivers of behavior is essential for navigating modern professional and social landscapes. This plan is designed for leaders, negotiators, and individuals looking to enhance their interpersonal impact through science-backed persuasion and emotional intelligence.

6 h 35 m4 Abschnitte
Influence people effectively
LERNPLAN

Influence people effectively

The ability to influence others effectively is essential for leaders, managers, sales professionals, and anyone who needs to drive change or gain buy-in. This learning plan combines timeless psychological principles with cutting-edge neuroscience to provide a comprehensive toolkit for ethical persuasion. Whether you're negotiating deals, leading teams, or building relationships, these skills will help you achieve your goals while maintaining authenticity and trust.

4 h 20 m4 Abschnitte
Master the art of persuasion
LERNPLAN

Master the art of persuasion

Persuasion is one of the most valuable skills in professional and personal life, directly impacting your ability to lead, negotiate, sell, and inspire action. This learning plan is essential for business professionals, entrepreneurs, managers, sales professionals, and anyone who needs to influence decisions, win buy-in for ideas, or drive meaningful change. Whether you're pitching to investors, negotiating contracts, or leading teams, mastering persuasion gives you a decisive advantage in achieving your goals.

5 h 4 m4 Abschnitte
The Science of Self and Social Influence
LERNPLAN

The Science of Self and Social Influence

This plan bridges the gap between evolutionary biology and modern social psychology to help individuals regain control over their minds. It is ideal for professionals and leaders who want to master their internal emotional state while navigating complex social dynamics.

1 h 12 m3 Abschnitte
Influence and Persuasion at Work
LERNPLAN

Influence and Persuasion at Work

In today's flat organizational structures, the ability to lead without formal authority is a critical career differentiator. This plan is ideal for professionals looking to command respect, handle executive-level pressure, and navigate office politics with integrity.

40 m4 Abschnitte
Become persuasive in business
LERNPLAN

Become persuasive in business

Persuasion is the cornerstone of business success—whether you're closing deals, leading teams, or advancing your career. This learning plan is essential for professionals who want to influence outcomes, negotiate effectively, and communicate with the impact that separates top performers from the rest. Ideal for entrepreneurs, sales professionals, managers, and anyone looking to elevate their ability to move people and drive results.

4 h 35 m4 Abschnitte

Stimmen der Community

"The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence"

Amy Cuddy ((

"Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often"

Chip Heath ((

"Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again"

Adam Grant ((

"Robert Cialdini is perhaps the foremost expert on effective persuasion"

Harvard Business Review ((

"No psychologist's research has been used more often or successfully than that of Robert Cialdini"

Richard H. Thaler ((

"It's difficult to imagine putting Bob Cialdini between the covers of a book, but here he is"

Wendy Wood ((

Häufig gestellte Fragen zu dieser Seite

Von Columbia University Alumni in San Francisco entwickelt

BeFreed vereint eine globale Gemeinschaft von 1,000,000 wissbegierigen Menschen

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
1.5K Ratings4.7
Starten Sie Ihre Lernreise, jetzt