Ken Segall
Geboren: March 25, 1950 – Detroit, Michigan, United States
Ken Segall is an American creative director, branding strategist, and author best known for helping shape Apple’s marketing, including the “Think Different” campaign and the iMac name. Drawing on decades in advertising, he wrote Insanely Simple and Think Simple, influential books on branding, leadership, and the business value of simplicity.
Biografie & Werdegang des Autors
Ken Segall, born in Detroit in 1950 and educated at Penn State University, did not begin with a straight path toward advertising. His own account of his early life starts with an ambition to become a drummer, followed by a string of practical jobs—flipping burgers on the Jersey Shore, working as a bank teller, and filing papers in a Los Angeles agency—before a copywriting course pulled him toward a creative career. An early job on Smirnoff gave him a foothold, an early firing gave him perspective, and the combination eventually steered him toward the technology sector, where his instinct for clarity and naming would become distinctive. ((https://kensegall.com/about/))
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Stimmen der Community
"Ken Segall has literally captured lightning in a bottle"
— Steve Hayden
"Ken Segall, Apple’s veteran creative director who came up with the name iMac and drew up the Think Different ad campaign"
— WIRED
"Were it not for Ken Segall, you might be going to the Apple Store to buy the new 27-inch FlatMac"
— Macworld
"Ken Segall gathers the best advice from industries and leaders around the globe"
— Steve Hayden
"The marketing executive Ken Segall ... was also the creative guy who came up with the iMac name"
— TechCrunch
"Ken Segall shows how simplicity in a product requires simplicity as embodied in the company that makes the product"
— John Maeda
"Ken Segall, a former advertising guy for Apple, has written an amusing and revealing book"
— The Boston Globe
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