Dan S. Kennedy author photo

Dan S. Kennedy

Dan S. Kennedy is an American business author and direct-response marketing strategist whose work centers on copywriting, sales, entrepreneurship, and customer acquisition. He is best known for The Ultimate Sales Letter, How to Make Millions with Your Ideas, and the No B.S. series, and has written more than 20 business books.

Biografie & Werdegang des Autors

Dan S. Kennedy built his reputation from the pragmatic side of American business rather than from a university podium. Raised in northeast Ohio, around Bath and Barberton, he has described an early exposure to sales and to the local direct-mail world associated with copywriter Gary Halbert. Kennedy took a first freelance copywriting assignment while still in high school, tried a brief stint in traditional advertising, and quickly concluded that image advertising often served agencies better than clients who needed measurable returns. By his own account, his lasting education came through self-directed study of mail order, salesmanship, and response-driven media, and he has said he has worked entirely in direct response since 1975. ((https://ilovemarketing.com/episode-16the-one-with-dan-kennedy/))

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Zitate

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It's real time, minute by minute, hour by hour, day by day. And what you can't manage, what you can't measure, you won't be able to manage
-Extreme Productivity Blueprint
quote
So marketing can be designed to repel as well as to attract, thereby leaving only the most appropriate prospects. That's what it should be designed to do. That requires courage. You have to design marketing to tell certain people go away
-Marketing vs. Selling
quote
There's a false presumption that because it's free we don't have to work very hard to sell it, people will want it because it's free. It is at least as difficult to sell free as it is paid, if not more because there's natural skepticism about free. You're bringing somebody in who is going to be of enormous value to you as a customer or client with your bait, it's not supposed to be easy. If it was 95% of the people in your business would be rich, they aren't. So free or fake free, which is what I'm going to show you, doesn't make any difference, it needs to be irresistible
-5 Steps To Uncover 6-Figures’ Found Money In Your Business
quote
One that is an increasingly common mistake has to do with generational differences, with marketing to leading age boomers the same way you market to 30 or 40 year olds. With marketing to seniors, the same way you market to leading edge boomers
-How to Create a Compelling Message That Practically Forces Prospects to Stop What They're Doing and Take Notice
quote
They are not thoughtful, are not purposed in almost everything that they do, whereas really successful people very much are. And so I've observed that I've seen it reflected in all sorts of philosophies. The Bible tells you to be thoughtful and purposed, Buddha tells you to be thoughtful and purposed, Trump's book tells you to be thoughtful and purposed, the best literature on negotiation tells you to be thoughtful and purposed. So it's obvious to me really, that that's important. And so I made it important
-Mindset in Sales & Marketing
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So most entrepreneurs who sell their companies are not emotionally prepared for the aftermath. You need to be emotionally prepared for the aftermath. You have to understand that buyers have their own reasons for buying. Those include the fact they think they're smarter than you are. They probably are about some things, they probably are not about other things. However, you have to understand from the beginning who now gets to pick the color of the paint for the barn because you sold the barn
-Money, Money, Money
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First of all, in any competitive environment, whoever figures out how to spend the most for their lead and their sale wins. They buy speed. They buy scale. They buy discouragement of competition. And they buy sustainability
-Welcome To Dan Kennedy's Magnetic Marketing Podcast!

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Stimmen der Community

"Dan Kennedy is a celebrated direct marketing and direct-response advertising strategic advisor"

Forbes Books

"Craig Simpson and Dan Kennedy paint a powerful picture of the 'A to Z' you need to know about direct mail"

Dr. Tom Orent

"Dan Kennedy didn’t just influence direct response marketing. He redefined it"

Digital Journal

"DAN KENNEDY is Founder of Magnetic Marketing(R), Renegade Millionaire(R) system, and one of the most revered marketing advisors"

Bookshop.org

"In direct contrast, this book details how to take Dan Kennedy-style direct response marketing and apply it to social media to ensure real results"

Rich Schefren

"Dan S. Kennedy is the provocative, truth-telling author of the popular "No B.S." book series"

Bookshop.org

"Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses"

Porchlight Book Company

"Dan Kennedy is one of those people who really delivers"

Gary Halbert

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